![]() Yet for many Sin City regulars accustomed to free parking, the institution of any such fee is outrageous by definition. ![]() "An overnight guest utilizing a self-park facility will pay $10 or less." "Parking fees will be moderate when compared to similar fees in other markets," MGM stressed of the charges, which will become policy sometime in the second quarter of 2016. ![]() Recently, MGM Resorts announced it was spending $90 million to expand and upgrade parking at its Las Vegas properties, while simultaneously introducing "a modest parking fee" for people who self-park or use valet parking. And it explains why parking is free at casinos on the Strip. It's the rationale for why high rollers get meals and rooms comped, why buffets and steak dinners have often been dirt cheap, and why drinks served to gamblers by cocktail waitresses are usually free (if they're tipping and gambling enough). That has traditionally been the business model at Las Vegas casinos. Specifically, they'll be the kind of happy customers who hang around and spend money, and come back again and again. Give customers the idea that they're getting special treatment-or better yet, something special for free-and odds are, they'll be happy customers.
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